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[Download] The B Corp Handbook, Second Edition: How You Can Use Business as a Force for Good by Ryan Honeyman, Tiffany Jana ~ eBook PDF Kindle ePub Free

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The B Corp Handbook, Second Edition: How You Can Use Business as a Force for Good

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"The B Corp Handbook shows that an economic agenda that serves people's needs while respecting planetary boundaries is compatible with, and ultimately even necessary for, financial success."   -Paul Polman, CEO, Unilever B Corps are a global movement of more than 3,300 companies in 70 countries--like Patagonia, Ben & Jerry's, Kickstarter, Danone North America, and Eileen Fisher--that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency.  This book--winner of an Independent Book Publisher's Association IPPY Award as one of the best business books of 2020--is the authoritative guide to the what, why, and how of B Corp certification.Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation--it must be a core value for any company that aspires to make money and make a difference.While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand.

eBook details

  • Title: The B Corp Handbook, Second Edition: How You Can Use Business as a Force for Good
  • Author : Ryan Honeyman, Tiffany Jana
  • Release Date : *
  • Genre: Kindle Store,Kindle eBooks,Business & Money
  • Pages : * pages
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